Personal Branding (Career Marketing) to Advance Your Cause

Personal Branding (Career Marketing) to Advance Your Cause When writing your resume, step outside the standards of what I did and who I did it for (for just a moment!) and start to visit the one critical element that will help you stand out: career marketing. What does this refer to? Well, since I was asked this directly today, I will elaborate! Typically, what I find missing in most peoples résumés are some stories that they can tell verbally, but they do not realize this kind of information should be added to the document. However, when I ask what kind of achievements they possess that make them stand out from their colleagues, nearly everyone can tell me why they are more qualified, or what has set their work apart in the past. I find it quite interesting that the major qualifiers that most people possessand that most employers would want to know aboutare absent from the résumé even while they are in the forefront of job seekers minds. For example, if you were interviewing in competition with another candidate that possessed a similar background, what would you say in response to “Why should we hire YOU?” Remember the job search rules have changed forever, and career marketing” is now the definition of a resume.